Our Story

Our Story


History & Vision

Dr Juice originated from humble begins and remains committed to sound ethics and exemplary business practice. The brand Dr Juice was Born and Raised on the magical Mediterranean island of Malta. Its founder John Winfield arrived in Malta in 2004 and was quick to discover a distinct lack of accessible healthy products for people on the go.

John was raised on fruit smoothies and fresh juices from birth. With a love for life attitude and a passionate zest for healthy living, John trotted off round the world to complete his masters in juicing! After discovering the finest flavours, fruits and ingredients from all over the world John returned to Malta. After months of hard work finding international suppliers who could deliver the right mix of raw ingredients to create the perfect smoothie, John finally unveiled the first Dr Juice Juice Bar in Spinola Bay, Malta in August 2008.

Since then, With its unique mix of brand personality Dr Juice has become one of Malta’s most loved brands, with new doors swinging wide open to the public in new localities all over Malta.


Our Place in the Market

Dr Juice is a differentiated, unique retail concept; Drawing on the health and wellness category as an anchor, specifically the juice bar market. Dr juice is positioned to offer high quality, fresh, handmade products for people on the go; convenient and professionally packed, they are truly a feel good treat for anytime of the day.

Smoothies and fresh juices are offered in a multitude of guises. Pre packed, artificial, concentrated or squeezed. Dr Juice cuts through any nonsense with the smoothie products and delivers a fresh and unique hand made smoothie for its unique and special customers.

While the contents of a Dr. Juice smoothie are filling and nutritious, we also ensure customers can choose from a wide-variety of carefully prepared snacks and light meals. Like our smoothies, our Fresh Express food menu is low fat, low calorie and low carb, light, healthy and delicious. These food options still deliver bold Mediterranean flavours along with a healthy dose of la dolce vita.



Mission Statement 

To be the definitive consumer choice for super healthy on the go convenience foods, offering a delicious range of great tasting freshly blended beverages and complimentary foods made with the worlds finest natural ingredients.

We believe in living a healthy life to the full, in the best Mediterranean tradition.


Our Goals and Promise to our Customers

To make fresh & nutritious blended beverages with an uncompromising    Commitment to flavour and great taste!

To only use the best ingredients sourced from all over the World

To make conscientious healthy living FUN & accessible to ALL.

To constantly innovate & deliver new & exciting products to our    customers

To connect with our customers and they’re interests whilst always   offering great service.

To make our customers FEEL GOOD